10 Email Opt-In Ideas To Explode Your Email List

Creating an email list might not seem like the first thing that you do after starting your blog, but it should be. Even if you don’t have alot of traffic yet to your website, you should still have to option to subscribe. I know you probably think your audience is on social media, but we don’t own those platforms. If they indeed were to shut down tomorrow, there goes your audience. Your email list belongs to you, and it is hard to grow. I’ve made a list of email opt-in you can use to grow your list.

1. Printables

Printables are one of the easiest options to do, and it has to help you reader in some way. Make sure it’s special and unique to your audience.

2. Ebooks

Ebooks can be easily be created in Microsoft word or Canva and saved as a PDF. They can be simple but still offer enough quality so that your reader doesn’t feel like they wasted their time. You can solve a common issue that you readers might have and breakdown the solutions with more information.

3. Worksheet or Workbooks

Worksheets are more like an activity to help your reader accomplish a goal. The goal or result should be related to the niche. Fill it with actionable steps to make it easier.


Checklists are helpful tools for planning. They are also useful for keeping things organized and getting things completed.

5. Challenges

Challenges are fun and can really grab your reader’s attention. I love a perfect challenge, and after completing them, it makes me feel better about myself. You offer a daily, weekly, or monthly challenge.

6. Free Consultations

Free Consultation is good to help grow your clientele, especially if you offer services. Your readers will love a hand on experience and appreciate you giving time to help them. More one on one time helps build trust.

7. Resource Library

This is good after you have been blogging for a while and have several opt-ins. Those that sign up can be offered this as a member-only library. The Resource Library is a password protected page you can share with your subscribers.

8. Tutorial or courses

Courses are good for teaching your readers to learn something new. The best part is that it’s free when most would charge for a course. Develop a tutorial that relates to your niche and audience.

9. Coupons or Deals

Who does like to save? Coupons can be offered to subscribers only to save on one of your products. You can even offer promo code from another website similar to your niche. To get on the deal, others will have to subscribe. This is a good way to get subscribers from social media.

10. Video Training

Videos are often easier for your reader to consume the information in your teaching. It’s easier to follow and understand in half of the time it takes to read a whole blog post. It allows your reader to get to know your personality and hear your voice.

There you have it 10 opts-in, you can add to grow your email list. I hope you understand that you need to be consistent in send emails. Don’t forget about your current list; periodically offer them some free now and then.

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